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PRIVATE BRAND MARKETING — Introduction
At Flo-Kem, our private label program is being transformed into an exciting new concept called “private brand” marketing. Private branding allows the distributor greater flexibility in creating a solid brand image for their private label chemical line. Flo-Kem now offers the distributor a high quality multi-color label providing a sharper, more branded “look” for your packaging. The use of digital ink technology enables us to design a wide variety of customized artwork for your label.
 


With the new label program, Flo-Kem is able to offer you the following marketing features/benefits:
• Custom designed multi-color labels
• High quality permanent adhesive label with a protective overlaminate
• Custom designed private brand product literature with MSDS information
• Assistance in developing key end user business

Flo-Kem is making a commitment to help you build stronger brand equity and to give you a competitive advantage in your marketing area.

Below are examples of the types of customized label designs available to your company under this new program. Consult with your Flo-Kem sales representative about additional label design options.

 
Sample Artwork
Sample Artwork